A Case Study on Lilly`s Meal Plan

ACase Study on Lilly’s Meal Plan


ACase Study on Lilly’s Meal Plan

Thiscase study is about Lilly’s campus meal plan. Lilly is a universitystudent who has a problem in making the right decision on whether sheshould purchase an on-campus meal plan or use other alternatives thatare available. On-campus meal plan always has two costs attached toit, and these includes a base cost payable at the start of a semesterand covers non-food costs such as operation e.g. maintenance andlabor (Ness,Gorton &amp Kuznesof, 2002).. Another cost attached to on-campusmeal plan is the dining dollars which is an amount that is spent forpurchases each time a student buys a meal from the dining. Thisamount is deducted from an account each time a student buys food.


Theon-campus meal has some advantages attached it that makes it fit forstudents within the campus. The on-campus meal plan is convenient,flexible and has a variety of meals (Brown,Dresen &amp Eggett, 2005). . A Meal Plan will make Lilly’s lifein college easier and enable her to save time as she will have noneed to shop, cook and do dishes. Dining within the campus will alsogive Lilly an easier way of staying connected with other students andthe social school scene.

However,in case Lilly will living and working away from campus, an off-campusmeal plan will be more convenient for her rather than having toreturn regularly to campus. Some off-campus meal plans may allowLilly to manage her account online (Foderaro,2009). She will be able to add funds and track her spending habits.Tracking will make Lilly see how much money she will have spent onfood. From the above advantages, it will now depend on whether Lillydecides to stay in the school or stay outside to use the alternative,off-campus meal plan.


Wouldit be proper for Lilly to purchase the on-campus meal plan whenstaying outside campus given the advantages attached to the program?


Brown,L. B., Dresen, R. K., &amp Eggett, D. L. (2005). College studentscan benefit by participating in a prepaid meal plan. Journal of theAmerican Dietetic Association, 105(3), 445-448.

Foderaro,L. W. (2009). Without cafeteria trays, colleges find savings. The NewYork Times.

Ness,M., Gorton, M., &amp Kuznesof, S. (2002). The student food shopper:Segmentation on the basis of attitudes to store features and shoppingbehaviour. British Food Journal, 104(7), 506-525.