APPLICATION OF PUBLIC RELATION IN “FULL BODY BURDEN”
Application of public relation in “Full body burden”
Kristen Iversenwrote the book “Full body Burden” concerning the Rocky Flats thatwas associated with breaching environmental laws. This factoryprovided the residents with employment but posed environmental healthrisks. There was truth that was hidden about the products produced bythe factory. One of the hidden truths was that belief/knowledge thatthe factory produced cleaning solvent but instead it produced nucleardevices. The factory caused pollution to the environment such theStandley Lake, building which were characterized with leaching ofpaints. The government did not play its role in ensuring safety ofthe residents and instead kept the residents from the truth which ifthey knew they would have taken caution. The character under study isthe government, which should ensure that the factory had minimumeffect on the local residents and the environment around (Turnock, B.J. 2016).
The same rolethat the government omitted as per “Full body burden” is what isexpected in public health. Governments have responsibility ofmaintaining and improving health and safety of citizens and overseelegislation to protect environmental. Government has theresponsibility of ensuring free and open information that enablesindividuals to make informed decisions. Informed decisions helpindividuals be safe and health and free them from harmful impactsfrom the actions of other individuals or organizations. It is sad tohear that the government kept the Colorado communities from the truthabout the factory’s products. The residents could have looked foran alternative place to live instead of this polluted environmentthat not only posed health issues but also affected their buildingsand houses. Since the truth was kept from the residents for a longtime, most still believed that the factory produced detergentsinstead of nuclear products. This could have been done long ago bythe government to help its citizens living around Rocky Flats makeappropriate decisions that will keep them safe and health (Turnock,B. J. 2016).
My arguments arefocused on environmental health in relation to “Full Body Burden”.According to WHO, there are environmental factors that may threatenhealth of human beings. There are human activities which interferewith environmental state. Resnik, D. B. (2012) defines environmentalhealth as the branch of public health concerned with auditing,understanding and controlling the environmental impacts on people aswell as the impacts of people on their environment. Safety and healthof Colorado communities was greatly impacted by pollution from thefactory. Pollution from the factory wastes threatened the safety ofdrinking water and food consumed by the local residents. This branchof public health helps in understanding the physical, chemical andbiological factors resulting from the pollution from the factory, howthey affected the health and safety of the residents, and thepossible ways that could have been used to control them. The wastesfrom the environment had significant effects on the surrounding e.g.the Standley Lake and the buildings whose paints were leached due tothe pollution. Toxic and radioactive chemicals from the factory posedhealth problems like cancer. There was need to manage dangerousactivities of the factory as well as behaviors of communities inColorado.
“Frameworkfor the development of environmental health indicators”
This articlefocuses on environmental health indicators, indicator profiles thatare used to provide wide range of information used to support andmonitors environmental health at all levels. These indicators base onscientific explanations to develop understandable connection betweenhuman health and the environment. Information provided by theseindicators is used to manage environmental health and to make usefuldecision. The indicators accounts for variability of people andlocation in relation to exposure and vulnerability. Epidemiologicalresearch shows that environmental health relationships are usuallylinked to particular places at particular times.
The articlesuggests that environmental health indicators are developed throughfinding out environmental indicators with connection to health orhealth indicators that are linked with environment. Kjellstr T &Corval (1995) in this article propose pressureResponse-State-Response framework for the indicators. The indicatorscan help in identification of environmental factors that result harmto human as well as the human activities that causes environmentalproblems. In this framework, there are forces such as humanactivities that result into pressure on the environment whichinterferes with the state of environment which magnifies currentexposures or even introduce new exposures. Notable health effects ofthese exposures are resulted. Response is necessary to rectify suchcondition to assure the safety and health of the human beings.
In the case ofthe Rocky Flats, the factory causes pollution which in turn altersthe state of the surrounding environment. The alteration can beindicated by the pollution of the Standley Lake, disposal of wastesinto the surrounding, etc. pollution is environmental indicator thatis linked to the health of the residents. Cancer is health indicatorthat is linked to environmental forces. Such indicators among otherscan be identified in this book. Alteration in the state ofenvironment, pollution and disposal of radioactive wastes, introducesexposures causing cancer and increased existing exposures on the foodand drinking water. Measurable health effect of such exposures can bepointed out by the cancer cases and the overall health of thepopulation around Rocky Flats.
Looking atenvironmental justice from an environmental health perspective
The articleargues that environmental health risks are usually borne by the poorsection of the population despite the scarce scientific evidence. Theauthor tries to explain that research should aim at reducing heathrisk without forgetting evaluation and resolving the issuespertaining to environmental justice. Sexton K & Adgate JL (1999)suggests that in order to ensure environmental health and safety forall members of the society, full range of environmental healthscience should be employed.
The responsestowards environmental health issues should be done for collectivegood to achieve environmental justice i.e. they should be initiatedto benefit all regardless of social class, race, ethnicity or gender.In public health, human activities carried out which haveenvironmental impacts on others is not recommended but instead,actions done towards achieving safety and health all members of apopulation is essential.
According toKristen Iversen, most of families from the Colorado communitiesaffected by the Rocky Flats were from middle and lower class. Theywere greatly affected by the impacts the factory had on theenvironment. From the book, the people with power e.g. the governmentdid not mind the harm that the factory could cause or caused to theresidents. The government seemed to have misused their authorityaccompanied by unethical decision that posed environmental healthrisks to the residents. In order to arrive at environmental justicein this case, risk mitigation procedures and techniques inassociation with environmental health sciences could have been usedin Colorado to manage the effects of the company. Environment healthand safety for all members of the society could have been reached.
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