Creative leadership


University Affiliation


The presentcondition and future success of an organization are dependent on itsleadership and the strategic decisions it makes. Leadership shapesthe organization’s future collectively through teamwork. Basing onthis information, as a leader I will ensure to create vision andmission that will act as a guide for the direction we should take. Inorder to help us achieve the vision and mission developed, objectivesand goals, both short term, and long term, will be created. In orderto achieve the objectives, the leaders must align their followers tothe objectives and set the suitable environment for the followers tocomfortable work out various tasks. The leader is also responsiblefor cultivating the organization’s culture they have created intotheir followers and ensure growth and personal development of thefollowers (Malloy T&amp Penprase B. 2010).

Leader-followerrelationship determines how creative and successful leadership is.Through a stable relationship, the leader motivates and encouragesthe followers to achieve the targets their organization has set(Viviana A. &amp Gennaro F. V. 2010). They can achieve itefficiently and effectively when there is a good relationship amongthe followers as well as with their leader as they support and helpdevelop one another. A successful relationship demands theunderstanding of each other i.e. understand between the leader andfollowers and understanding among the followers themselves.Therefore, the main focus will be on creating and nurturingsuccessful and sustainable relationship in an organization. Ethicswill be used by both the leader and the followers to enable them dowhat they are expected at the right time without the need ofsupervision by the leader. Ethical leadership will be used as themost appropriate form of leadership for the organization (Mendonca,M., &amp Kanungo, R. N. 2006).

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Leadership isresponsible for the development of a strategic plan of anorganization. The strategic plan helps an organization realize whatthey need and what they can achieve within a specified period. TheStrategic Plan contains the vision, mission, core competence, goals,objectives and value of an organization. According to Barker (1992),the vision motivates the members of the organization into action andused in the formulation of strategies developed by the leadership.The leaders are responsible for creating strategic plans andincorporating it into the organization’s system. They get theirfollowers within the organization in completing tasks in the plan inorder to create value for the organization. Successful developmentand implementation of strategic plans require teamwork that involvesgathering ideas and needs from various stakeholders and formulatingstrategies that represent the interest of the whole organizationinstead of individual leaders for selfish gains.

After developmentis the most challenging task for leaders, implementation of thestrategies. They leaders should, therefore, get everyone involved toimplement the plans through developing and encouraging teamwork amongthe leaders themselves and the followers. It all starts with theleaders then nurturing the same character in the followers as thefollowers always do what they see their leaders do. Creativeleadership, charismatic, visionary, inspirational andtransformational leadership, has greater effects on the behavior oftheir followers. Jonathan Muterera (2008) explains that if followersperceive their leaders as able to articulate vision or support(understanding) as per their behavior, the followers will havesportsmanship behavior. Followers who perceive their leaders asunable to clearly the articulate vision and not supportive willexhibit less of sportsmanship behavior. The same applies to ethics asethical behavior within an organization is dependent on theleadership in the organization. Leaders set moral principles thatthey live by and nurtures in their followers.

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Leadership can bedescribed as the act and process of influencing a group of people towillingly commit themselves to a common goal. Therefore, leadershiphas two groups of participants the leaders and followers. Accordingto Parker (2004), the leaders are the influencers, and they have themandate of understanding and getting connected with their potentialfollowers. The leadership is responsible for developing a uniquevision and strategic decisions and then initiating the organizationinto the actions that are directed towards the achievement ofstrategic goals. The success of an organization is dependent of theleadership it has as it is responsible for the interpersonalrelationship, ethical environment, behavioral standards and strategicplanning (Parker, J. P., &amp Begnaud, L. G. 2004). Leadership hasthree major roles in an organization develop a vision and strategicplans, reconcile and align the interest of different stakeholderswith the organization’s strategies and nurture their characters intheir followers.

Leaders are veryimportant in the development of an organization. Their role andimportance can be seen in strategic planning where they perform twomajor roles strategic leadership and operational leadership (Rogers,G., Finley, D. S., &amp Galloway, J. R. 2001). According to Viviana(2010), “ demands strategic leaders”. Sinceleaders are involved in defining the future of an organization, theymust be part of the strategic planning team in which they perform amajor role in overseeing the whole process. Leaders must be equippedwith wide range, and effective information gathering, analysis, andsynthesis to develop effective strategic plan and decisions.Strategic leaders use the information on the current and past marketcondition to understand the existing markets and also help them inselection of their future markets and opportunities where they shouldinvest their resources to achieve growth and sustainability of theorganization. Therefore, they will have to create a vision andmission to represent the future of the organization.

Their next taskis to nurture the vision across the organization’s stakeholders sothat every member can be able to understand what they should achieveas well as what is expected from them. Leaders cannot achieve thevision, mission, and objectives on their own and thus need the wholeorganization. Strategic leaders initiate, support and provideleadership to the organization in order to improve initiatives anddevelop an organizational suitable environment that encourages themembers to be part of the adventure even if they did not like it inthe first place (Rogers, G., Finley, D. S., &amp Galloway, J. R.2001). Developing organizational environment and culture isappropriate for getting tasks done as expected without the need ofsupervision due to the accountability of every stakeholder of anorganization.

Operationalleadership becomes evident in the implementation of a strategic planthat involves management of organizational resources. Creativeleaders should skillfully manage the organization’s limitedresources to maximize the output of processes and improve theorganization’s performance financially, socially andenvironmentally. This brings growth to the organization, a processthat creative leadership should focus on. Implementation of thestrategic plan is an important challenge to leaders as they have toensure the stability of the resources, and they must align thevarious tasks and processes focused on the mission of theorganization. The strategic plan will be effective if it is directedtowards achieving the vision of the organization. They also have thetask of maintaining excitement among the followers, and teamwork inboost the efficiency of the processes during implementation (Rogers,G., Finley, D. S., &amp Galloway, J. R. 2001).

Shivers, J. S.(2001) describes leadership as a pattern of interpersonal behavior inwhich one tries to influence another towards a particular direction,and the other acknowledges and accepts the influence. This definitionmeans that leadership only exists when there is a relationshipbetween two or more people where the leader must have the intentionto influence others for a collective benefit. Therefore, the leadershave to communicate their intention to the members of theorganization in the best way so that the expected followers canaccept the idea, and thus, the leader must understand the followers’needs in order to influence them. The followers will see that theyare valued in the organization and thus will deliver their best tothe organization’s processes. Influence bases on the recognition ofthe needs of the followers, comprehend and take action towards theneeds. Through this, a leader can influence his/her prospectivefollowers towards the direction that they want. In an organization,leaders are recommended to use this theory in influencing thestakeholders in the organization to participate in operations thatwill result in the achievement of the vision and strategicobjectives. After gaining the influence in the followers, the leaderscan be able to stimulate followers to perform and behave in analready established way.

The leaders areresponsible for communicating and expressing the strategic plans tothe followers through getting their attention and recognition. Thisarouses the interest of the stakeholders in the organization’sstrategic plan. According to Parker (2004), A Positive result of thiscan be due to the representation of the stakeholders’ ideas andneeds in the plan. After acceptance, the leader identifies for theirfollowers what will help them accomplish the strategic plan. Theleader can achieve this through creating and nurturing enthusiasmamong the followers as it enables him/her sell the strategic plan tothe stakeholders. Influence can be indicated by the belief of thestakeholders in the strategic plan and perceive it as an ideal to beaccomplished or captures the excitement of the adventure.

The leadershiprelationship is a determinant of the influence leaders have on theirfollowers. Leader-follower relationship plays a significant role inthe influence leaders have on the prospective followers. Pops (2010)describes that the relationship helps in the developing the sense ofbelonging to the organization for both the leaders and followersthrough involvement. The leader recognizes, appeals to and act ontheir needs, values and motivations as well as for their followers.The outcome of this is motivation to partake of the vision andsatisfaction of the needs of the leader and followers. A Goodrelationship with the followers helps in bringing the best out ofthem. The relationship can be used to ensure inclusive leadershipthat Ciulla, J. B. (2014) describes as performing various taskscollectively instead of doing to a particular group. The goodrelation demands understanding and respect instead of fear of theleader. Ethics is employed in creative leadership so as to create aproductive organizational culture that will make members of theorganization behave and act in the best way and according to themoral principles.

Ethics isexplained by Ciulla, J. B. (2014) as the morals that guide themembers of an organization the right behavior and action do at theparticular time and for different situations. Ethical leadership isconsidered the best as it has positive results for the followers,leaders and to the entire organization. According to Pops (2010),“Ethical leadership demands ethical leaders”. (p. 38). Effectiveleadership differentiates between good companies and great companiesand Thompson K. J. (2010) points out that ethics is a significantpart of actual leadership. Mumford, M. D. (2010) defines ethicalleadership as the leadership that is characterized by behaviors thatare consistent with the system of moral principles and cultivatingthese behaviors to followers. The subordinate in any organizationfollow the way the leaders behave. Hence, the leaders need to promotethe ethical direction they desire for the organization first bypracticing it and then cultivating it into the subordinate. Mumford,M. D. (2010) explains that when a leader does not obey the norms ofthe organization, there is a likelihood of the subordinate to do thesame. According to Grace (2006), Ethical leadership is the leadershipthat serves the whole organization for a common good, and thus, thereis a need for the participation of every member of the organizationin the activities and process planned to achieve set goals andobjectives of the strategic plan.

Leaders need tobe more complex to their moral obligations to the stakeholders whoinclude employees, suppliers, customers, governments, localcommunities, sponsors, etc. Once leaders acknowledge theseobligations, their capability of delivering what is expected of themand their relationship with stakeholders is enhanced (Mendonca, M., &ampKanungo, R. N. 2006). Through recognition of the moral obligations,the leadership of the organizations gains the capability to developcodes of ethics, a communication system for reporting abuses andproviding guidance and ethical training. Codes of ethics play animportant part in the leadership and environment within theorganization as it acts as a reminder to the stakeholders that theyengage in ethical or unethical behaviors. The establishment ofethical principles that govern the decisions and behaviors of theleaders so that they can be able to achieve the development of moralclimate for the organization is enabled by code of ethics of theorganization (Malloy T&amp Penprase B. 2010).

The relationshipbetween leaders and their followers is affected by three dimensionsof ethical leadership character and integrity, altruism andcollective motivation and encouragement. Integrity determines themoral behavior of the leaders and then engages them in morallyaccepted behaviors despite how the external pressure they may behaving. also nurtures this in their followersthrough the relationship between them. Managing the ethicalrelationship between the leaders and their followers requiresintegrity. Character and integrity influence the decisions andactions of leaders on their followers and thus influencing theirrelationship and the organization’s climate.

The associationbetween leaders and cohorts can be studied through altruisticintentions and the cost and benefits of such intentions to thefollowers. Altruism is described as the engaging behaviors of leadersmeant to benefit all the stakeholders without expecting externalrewards. Collective motivation by the leadership promotes activitiesand behaviors directed towards the common good of the organizationand place side personal interest. It is through motivation andencouragement that leaders can maximize the benefits to thestakeholders (followers) and minimize the costs to the organization.The interpersonal association between the leaders and thestakeholders and among the stakeholders is also boosted the sense ofappreciation and support developed. Encouragement results intocollective pursuits and teamwork. Good communication is effective indevelopment and maintaining an interpersonal relationship (Barker, A.M. 1992).

Ethical valuesprovide the leadership with the guidelines for developing ethicaldecisions and ethical organizational culture that promotes fairnessand ensures meeting the individual demands of various stakeholders.One of the benefits of ethical leadership is the strong andlong-lasting influence on their followers. Therefore, for example,employees in an organization will behave according to the moralvalues of the organization even in the absence of the managers. Theimplementation of strategic plans will become and easy task to theleadership due to accountability instilled in the stakeholders thatstimulate them to do they respective tasks effectively without theneed of supervision. Ethical leadership creates and nurtureskindness, tolerance, integrity, genuine character and sincerity amongthe leaders and the followers (Mendonca, M., &amp Kanungo, R. N.2006).

Creative andethical leadership promotes effective interpersonal relationship thatinstills teamwork among the followers and eliminates competitionbetween various units and members of an organization. Teamwork isbuilt by coordination, effective communication and understanding ofeach other these are core pillars of interpersonal relationship(Shooter W., Karen P. &amp and Jim S. 2010). The leadership is thebody responsible nurturing a relationship that initiatesunderstanding, communication and is involved in coordination amongthe stakeholders. Through effective leader-follower, interpersonalrelationship leaders can discern the personal interest of variousgroups of followers and then reconcile them with strategic goals toensure the satisfaction of all the participants responsible for thesuccess of the organization. Suitable working environment, a productof creative leadership and good relationship, increases theproductivity of the organization, quality of products and/or servicesas well as its competitiveness in the market (D. Quinn Mills 2005).

Thompson K. J.(2010) points out the practices that a creative leader can use topromote ethical behavior in an organization. The initial stepencompasses the establishment of a code of conduct, an ethical policythat considers the values, principles and standards of anorganization. Code of conduct sets acceptable conduct parameters thatdissuade followers from behaving unethically. The leaders must behaveaccording to the code of conduct they have established and cultivateit among the employees. The code behavior is developed by theleadership and the entire stakeholders. The Ethical organizationalenvironment can be promoted through the transmission of behavioralstandards by the leadership through training and communication.Ethical Organizational culture is developed through transparency andethics training courses. The ethical standards have to be alignedwith the strategic plan of the organizations so that the leaders canbe able to achieve numerical goals of the strategic plans. Theleaders must reinforce the company policies and develop rewardsystems apart from communicating it.


The performanceand future of an organization rest on its leadership. Organizationsleadership creates visions and gets the followers into actions toensure a success of strategic plans. Leader’s role can be traced totheir involvement in strategic planning and implementation of thestrategic plans. The degree of leader-follower relationshipdetermines the influence of leaders in getting prospective followersto perform collective actions. When there good interpersonalrelationship exists between the leaders and the followers, goodunderstanding of one another is realized. Therefore, the leaders willeffectively communicate what they want their followers to accomplishwith respect to their needs. The needs of the followers must beaddressed and reconciled with the strategies of their organization toachieve effective interpersonal relationship. Interpersonalrelationship and suitable organizational culture are created throughincorporation of ethical leadership. Ethics defines how the leadersand stakeholders in an organization behave and act. Ethicalleadership is based on the moral principles and standards that areused as a guideline for telling what should be done during differentsituations. Ethical leadership is regarded as the best approachbecause it enhances behavioral standards in an organization.


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