EFFECTS OF MEDIA 6
The information and news media has had a significant effect on theAmerican culture. Since the times when people relied solely on radioand television for information to the current world where people aredependent on the internet, their mobile phones and computers forinformation (Hilliard, 2012). It is abundantly clear that informationand news media will affect people’s opinions, learning trends,behaviors and their political opinions. People seek information anduse it to make decisions and opinions. The way people live isinfluenced by the information they have and how accessible andtruthful such information is. Thesis statement: The Americanculture has largely been shaped by the information and news mediawhich has affected how people make decisions (social, political andeconomic), form opinions and even react to various aspects.
The information and news media has changed how people search forknowledge and information. It is clear that almost every Americanresident has a mobile phone and can access any information instantlyfrom the internet. The internet has changed how people such forinformation and form opinions (Hilliard, 2012). It is evident that inthe current world, children, teenagers and even adults can spendnumerous hours in front of their computers or with their mobilephones chatting with friends who are miles away. People are alsospending enormous amount of time on the internet searching forinformation on any events across the world. It is clear that suchinformation is used to form opinions be they social economic orpolitical. For instance, when young people in the USA view violentdemonstrations in the Middle East by people against theirgovernments, they are swayed to think that this is the same approachthey ought to use on their government (Lazere, 2014). It is worthnoting that there are numerous sources of information and news andthis creates an avenue for biased opinions regarding the sameinformation.
Due to the developments in technology and the advent of the internetin the news and information media industry, it is clear thatAmericans has stopped doing physical exercises and are glued to theircomputers and mobile phones for numerous hours. It is evident thatpeople can learn anything from the internet such javelin throwing,braiding hair or cooking particular foods. This aspect of seatingthroughout the day has contributed to the rising number of obesecases in the United States. This is a complete overhaul of theAmerican culture that is being fueled by the developments in theinformation and news media industry. People are not only using theinformation and news media such as the internet for news alone, butstudents are also using the media to study (Lazere, 2014). People nolonger rely on hard copies to study, but learners are searching foranything they need from the internet. This has led to the developmentof a lazy generation who prefer to use their mobile phones and theirlaptops to search for information that they would otherwise be taughtin the classroom. One of the most common element of the media are theadvertisements. Ads are available in every form of media be ittraditional such as television and radio or modern such as theinternet (Hilliard, 2012). More often than not, the ads on variousforms of media are misleading. People are swayed to buying someproducts or services due to the misleading information presented onthe media platform. People have developed varying opinions withregard to various products and services due to the influence ofmedia. Political opinions are also formed as a result ofadvertisements on various media platforms.
The media has a social responsibility to the people. It is clearthat people believe strongly and have faith in the media. Whateverthe media presents to the people is viewed as being the truth (Murray& Oulette, 2014). As a consequence, it is evident that the mediashould always report and publish information that is true and thatwhich can be backed by facts. When any news or information mediareports an untruth, the readers or the viewers are misled and left tomake biased opinions and decisions. Therefore, the media has thesocial responsibility of ensuring that it publishes factualinformation. It is also the role of the media to present informationthat can guide the youth away from substance abuse. For example, themedia should have programs that show celebrities who have good moralsand how their morals have contributed to the development of theircareers (Lazere, 2014). When the media is controlled by the politicalforces, it is clear that it will play a role in the shaping of thepolitical opinions. In shaping political opinions, the media has theresponsibility of ensuring that they report and publish politicalnews without taking sides or favoring certain political sides. Themedia must stand firm and avoid any interference of the politicalforces in its reporting and publishing. The emergence of theelectronic media has had numerous effects on journalism and newsconsumption. The electronic media ensures that news are consumed inany part of the world instantly. Platforms such as social media areused by the readers and the viewers to respond and air theiropinions. Journalism has also been changed drastically by theelectronic media (Hilliard, 2012). It is now cheaper and quicker forjournalists to deliver news and receive feedback. It is also easy toreach numerous people through electronic media as opposed totraditional media platforms such as print. However, the electronicmedia has affected journalism in that there are numerous sources ofinformation and this may lead to biased information reaching theaudience.
In conclusion, it is the role of the media to control theinformation that reaches the audience. It is useful to note that themedia should realize that their audience constitute young people andthese are people who can easily be swayed by the things they comeacross. American culture is a product of the media information andnews (Hilliard, 2012). People form opinions and make decisions fromthe information they acquire from the media. Habits such as eatingtrends, yoga, studying online, chatting and others are products ofthe media. It is therefore abundantly clear that the media has indeedaffected the American culture significantly.
Hilliard, R. L. (2012). Media, education, and America`scounter-culture revolution: Lost and foundopportunities for media impact on education, gender, race, and thearts. Westport, Conn: Ablex.
Lazere, D. (2014). American media and mass culture: Leftperspectives. Berkeley: University of California Press.
Murray, S., & Oulette, L. (Eds.). (2014). Reality TV: Remakingtelevision culture. New York: New York University Press.