EnvironmentalResponsibility (Chapter 1)
Businessesoperate in an environment that requires them to take responsibilityfor the existing population and the structures in the community.Firms operate under the guidance of various acts and rules that givedirection to their operations. A major part of the consideration isthe corporate social responsibility that requires firms to take partin developing the society in which they operate. Environmental issueshave been on the limelight with many ventures doing very little toprotect the environment. Most of the businesses cannot account forthe proper disposal o the tons of pollutant they produce every day.
MichaelGreenstone looked at the issues and the New York Times published thearticle dubbed “PollutionAround the World: A Matter of Choice”on 30th December 2014. In this article, Michael looks at the globalenvironmental issues whereby most big companies emit unacceptablelevels of pollutants without taking much responsibility to prevent orreduce it. Greenstone identifies China and India as two countriesleading in air matter pollution, that scientist regard as the worstform of pollution.
Greenstone(2014) provides information that more than 93% of cities in Europeexceed the levels of pollution set by the world health organization,and therefore they are not suitable for human habitation. In America,23% of the cities are also not safe for human habitation. The mostnotable aspect of pollution is that it occurs in areas of intensifiedindustrialization and production. The absence of laws or failure toenforce the existing ones by the government and federal institutionscontribute to propagating pollution.
Accordingto Green (2014) America, has a low rate of pollution due to theeffects of the Clean Air Act that holds individual firms responsiblefor the emissions. The enforcement gradually reduces the level of airpollution to the current rate. The danger posed to the environment isclear evidence that most of them do not adhere to the internal bestpractices, or they are non-existent in the organizations.
Greenstone’sarticle relates to chapter four of the book written by Dess et al.(2014) about the special responsibility of a business enterprise.According to the authors, firms must be sensitive not only to theirimmediate needs to accumulate profits but also to the environmentalneeds if their customers, workers, and other stakeholders. Firmsshould work towards the sustainability of the society because it isthe major reason that makes it exist.
Greenstoneidentifies the major countries with high rates of pollution due totheir increased production. Dess et al. (2014) are of the opinionthat there is an increased demand to control and take care of theenvironment due to the swelling population and increasedindustrialization. If sustainable lives are to be a reality, thenfirms must be on the first line to control their emissions. A studyconducted in America found out that people would opt to buy goodsfrom businesses with a good cause towards the environment.
Someinternational businesses with explicit best practices are turning tothe tipple-bottom line to evaluate their achievements. In thismethod, the managers use a comprehensive set of parameters thatinclude the environmental and social contribution. It is a major steptowards boosting environmental sustainability. The shared value isalso another approach taken by a good number of ventures whereby theymeasure their success by including the role they play in thecommunity. Greenstone (2014) and Dess et al. (2014) shares the samesentiments about environmental conservation and sustainability if thecommunity.
Inconclusion, the business social responsibility identified in chapter1 is on the verge of being compromised by different organizationsacross the globe. Most businesses do not honor the environmental lawsand they take advantage of absence of enforcement bodies. Green’sarticle acts as a whistle blower for a change in the environmentalpractices. Businesses cannot operate in alienation with the societyor the environment. They should therefore employ mechanisms to ensuretheir sustainability and that of the community in which they operate.
Dess,G. G., Lumpkin, G. T., Eisner, A. B. & McNamara, G. (2014).StrategicManagement: Text and Cases, SeventhEdition: McGraw Hill: New York.
Greenstone,M. (2014). Pollution Around the World: A Matter of Choice. TheNew York Times.http://www.nytimes.com/2014/12/31/upshot/pollution-around-the-world-a-matter-of-choices.html?abt=0002&abg=0