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Paragraph1: Basketballgaining popularity to close the gap with Soccer

Therehas been considerable progress on the popularity of basketball on theinternational stage. The National Basketball Association can boast ofinternational acclaim, first from the increased revenue streamsgenerated form viewership from different parts of the world andsecondly the increased number of international players taking part inthe annual NBA competitions. Furthermore, the NBA may be the leadingbasketball body in the world, but not the only one. Spain leadsEurope in Basketball while other western countries such as theAustralia also have an elite basketball community. With this progressin place, there is also on whether basketball can attaininternational cachet like soccer. This debate still remains asignificant question of time since soccer has a long history that farentrenched in European cultures and those cultures that have hadEuropean contacts in the past. Considering that soccer has a hugepresence in five continents, it remains to be seen if Basketball cancatch up. Furthermore, the soccer’s world’s tournament, the WorldCup, has huge traction and attracts endorsements from almost allelite media houses and soccer federations in the world (Bressel,Yonker, Kras &amp Heath, 2007). All the facts are in favor soccerhence, basketball has a long way to close the gap.

Paragraph2: Thethriving of sports video games

Thedebate about the popularity of basketball and soccer brings anothersignificant topic: the emergence and evolution of soccer video games.They sell more units than almost any other, especially in Europe, andintellivision’s soccer the very first, which was not made in Europebut the United States toy company, Mattel. Despite being on thevantage side of the video game market, soccer is still a littlekick-around. The video games based on soccer fixtures havefundamentally reinforced soccer position as cultural game in manyparts of the world. Perhaps, the best way to looks at the popularityof soccer video games is to analyze their popularity in the UnitedStates, which does not have a huge soccer fan base like Europe. FIFAhas been instrumental in promoting soccer video games in the UnitedStates. The first video game to be launched in the United States wasthe ActuaSoccer.It was received with considerable acclaim, beating off competitionfrom the officially licensed FIFA International Soccer. Actuaseta new benchmark for soccer realism in the mid-nineties.

Paragraph3: Soccer’sinfluence on culture

Whilethe basketball and soccer are considered the world’s most popularsports, they competition between the two sports in terms ofpopularity and recognition end soon even they both contribute tosocial culture. Sports are integral to society and culture (Markovits&amp Rensmann, 2010). In fact one cannot completely comprehend theintricacy of contemporary culture in the society withoutacknowledging the vitality of sports. For instance, the same waysoccer significantly shapes culture in Europe, South America, andAfrica, basketball occupies the same position and prestige in theUnited States. In today’s world, sports are a global phenomenon.World leaders and politicians from different parts of the world areincreasingly becoming associated with teams, sports personalities inone way or another. Some are self-proclaimed biggest fans ofparticular teams while others are part of local sport clubs such asMadrid or Barcelona. Moreover, sports immensely contribute to themodern national and global economy. Many players currently earn aliving from being professional league players. Visible internationalspectacles are linked to various sports events. The transformativepotential of sports is therefore, an idea that is currently embracedall over the world. In poor nations, sports have been an importavenue to fight poverty and create peace. One is, therefore, temptedto delineate the debate above about the popularity of soccer andbasketball and instead change the argument to number of lives thatboth sports have been able to transform. Ideally, all sports in theworld have, in one way, or another created a vital platform throughwhich the world can become a better place for local communities thatlive near a sporting arena. This explains why anti-racism calls havebeen rife in the sporting community more than any other social event.It is plausible to acknowledge the significant contribution that allsports have played in fighting racism.

Paragraph4: Globalizationcrosses all the boundaries and defies all the limits of territorialautonomy

Indeed,sports critically shape the cultures of different global and localcommunities. Globalization is also a fundamental subject that hastransformed the world. It is difficult to discuss globalizationwithout looking at the influence of sports in making the ultimate ofglobalization come true. Anyone reading this article cannot possiblyrecall the number of the commercial advertisements that come inbetween breaks of a sporting event on television. The advertsencourage fans to but a commodity that may be far away from where afan is situated. Certainly, the manufacturer of the commodity in theadvert is pretty sure that through globalization, it is possible toavail it to the consumer vey any part of the world. The world is asinterconnected through globalization just like in sports. Nations areconsiderably more interdependent than any other time in history. Theworld’s political economy was coined from the fact that nationstates are linked to each other economically, socially, andeconomically. The most common aspect of globalization is trade.However, globalization is present on political fronts such as humanrights and geopolitics and social fronts such as sports and culture.

Paragraph5: Unethicalissues in production

Whileis it is plausible to celebrate the huge positive effects ofglobalization, it is also provides an opportunity to look at some ofthe unethical practices that sporting companies are engaging in.Globalization is responsible for the increase in child labor (Khan,Munir &amp Willmott, 2007). Sporting companies such as Nike havebeen amid controversy and criticism over the use of cheap child labortheir production processes. The Guardian, one of the leadingnewspapers in the United Kingdom reported a scandal of child labor byAdidas, which is a reputable entity in the sporting world. Ingeneral, globalization increased the number of children engaged inchild especially the developing world. Economists blame this trend inthe disproportional effects of the income and substitution effect onthe overall net effect of globalization on countries.

Paragraph6: losersand gainers of international trade

Asthe world grapples with the unethical practice of using child labor,perhaps the most critical discussion should the gainers and loser offree trade. Child labor is a result of a section of the internationalcommunity gaining too much from globalization while another losingtoo much (Al-Rodhan &amp Stoudmann, 2006). Increased productioncauses a subsequent increase in the demand for skilled labor that maynot be sufficient in developing countries. Hence, poor countries arelikely fall victim to the readily available cheap labor. As the poornations integrate with the rest of the world through globalization,they gain from it while others lose. Understanding the way thiseconomics may guide the best policy framework to cushion the losers.Governments should avail compensatory transfers to prevent theoccurrence of welfare loses for domestic agents of multinationalcorporations.


Definitionsof globalization: A comprehensive overview and a proposed definition.Programon the Geopolitical Implications of Globalization and TransnationalSecurity,6.

Bressel,E., Yonker, J. C., Kras, J., &amp Heath, E. M. (2007). Comparison ofstatic and dynamic balance in female collegiate soccer, basketball,and gymnastics athletes. Journalof athletic training,42(1),42.

Khan,F. R., Munir, K. A., &amp Willmott, H. (2007). A dark side ofinstitutional entrepreneurship: Soccer balls, child labour andpostcolonial impoverishment. OrganizationStudies,28(7),1055-1077.

Markovits,A. S., &amp Rensmann, L. (2010). Gamingthe world: how sports are reshaping global politics and culture.Princeton University Press.

Wiig,A. (2005): Corporate Social Responsibility in the Angolan OilIndustry, CMI Working Paper WP 2005: 8.