Project Proposal to Create a Multimedia Website for Mamerte Foundation

ProjectProposal to Create a Multimedia Website for Mamerte Foundation

(University)

ExecutiveSummary

Educationis pivotal in supporting a child’s growth. Essentially, it is notonly important to provide basic education but also to offer qualityeducation. This has for a long time been considered as a key to lifeand a door to various life opportunities. Unfortunately, in the worldwith limited opportunities and wide status dichotomies, distributionof and access to resources is not equitable (Arnove,Torres &amp Franz, 2012).All favor are channeled towards the more privileged wealthy andmiddle class who can access the various service offered. Contrariwisethe less privileged are left to struggle on their own and face thelife challenges which sometimes become overwhelming. Undoubtedly,these challenges have a significant impact on education (Arnove,Torres &amp Franz, 2012).Arguably, receiving a quality education in most parts of the world isconsidered rather expensive. In Africa, a third world continent facessignificant challenges of providing quality education within limitedresource constraints. Moreover, most parents, guardians and schoolgoing children are unable to take care of the monetary expenses anddemands required to access quality education. Life and natural crisessuch as civil wars, diseases outbreaks and drought and famine haveplayed a contributory role in reducing various African societies tothe knees through pangs of poverty (Mamdani, 2014). As a result, thenumbers of disabled families and orphans are on the rise, given thechallenges faced in accessing these basic needs-. In Rwanda, forexample, the 1993-1994 genocide led to forced exiles, refugees’statuses, economic decline and poverty (Mamdani, 2014). Most homeswere disintegrated leaving orphan or widow led homes. To date, theeffect of the genocide is felt. With the backbones of most familiesdestroyed, access to education is limited and a challenging affair tomost families. The Mamerte Foundation recognizes the importance ofeducation in child development and in building or rebuilding thenational economy. Using a powerful mantra, ‘All Children DeserveEducation,’ the foundation aims at raising money to promote localeducation through improving access.

ProjectBackground

Theproject aims at creating a multimedia website for Mamerte Foundationto support the foundation’s objectives within four months. Notably,the group relies on a blog to support its educational campaigns.However, the blog is a skeleton, that is, lacking in significantinformational details that would appeal to human sympathy andwillingness to give to this charity. Therefore, the foundation provesan excellent and timely idea considering the solution it offers butwith a weak supporting structure to facilitates its growth byreaching out to more people. With these considerations, a multimediawebsite with strategic graphical images, video and text content willgo a long way in convincing the mass on the projects aims andobjective, thus attracting participation and public response(LeCallet &amp Niebur, 2013). Strategically, for the project toachieve its overall objective, emotional appeal is key. Additionally,the Foundation needs to win public trust that has over time beendestroyed by fraudulent charity pretenders attempt to extort moneyfrom the public. The multimedia website will use the technologicalfeatures to reach out to the public, increase appeal and promote thegoals of the foundation’s campaign.

Aimsand Objectives of the Project

Theprimary objective of the project is to create a multimedia websitethat will use multimedia technologies to support the goals of thefoundation in attracting charitable contributions in fosteringeducation for the needy child.

Theproject`s objectives include:

  1. Creation of a multimedia website to support the foundation’s goals in attracting charity support for education purposes

  2. Integrating graphic images and video technology with text content functionalities in the website to support the functions

  3. Integrating social enterprise platforms to the website that would facilitate making various online sales with an aim of using profits to support education

ProjectDeliverables

Notingproject deliverables is key in monitoring project’s progress inrelation to the abilities of the implementation meeting the projectobjectives (Kerzner, 2013). Measuring or monitoring deliverablesenhances control in the implementation of the project. Mostimportantly, it takes note of changes and effectively enhancesstrategies to control the changes. The project implementation processis four months (120 days) working for five days in a week. In thisproject, the following are the main deliverables based on theobjectives of the project.

Thefirst ten days of the project should achieve laying down the basicstructural functionalities including navigation processes of thewebsite. This is important in ensuring that the website infuses areliable human-computer interface that enhances easy access to theweb site pages and functions by the public.

Atthe end of 30 days, the basic website structure should be up for thefirst testing. This structure is necessary to depict any changes thatcan be projected in the development of the website while checkingthat all the suggested entities and entries of the websitefunctionalities are inclusive.

Atsixtydays, the website should have integrated graphical images, videos andtext content technologies necessary in promoting the foundation’sgoals and objectives. The images, video and text content basicallytarget to narrate the stories of children with educational challengesas well as highlight the successes of the Foundation through thesuccess stories of the beneficiaries of the educational charity fundsraised by the foundation.

Seventydays into the project, the social enterprise structures should be upand running. The social enterprise structure targets to allow variouscompanies or individuals to advertise and sell products through thewebsite with an aim of generating to fun the educational goals.Additionally, the social enterprise structure could be used by thefoundation to launch products or sell various commodities online withan aim of generating income to support its goals.

Thewebsite should be complete by day 100 and subsequently launched intothe World Wide Web ready for public access. This deliverable willmark major completion of the project development stages with an aimof using the next 20 days to monitor the websites progress andfunctionalities, carry out various testing procedures, implementingvarious changes and training the maintenance and control teams.

Resources

Resourcesand resource allocations are key for the successful operations of aproject. In most cases, projects aim at minimizing resource costswith an aim of controlling allocations and targeting profitsoptimization (Kerzner, 2013). However, resources allocated need to beappropriate, effective and efficient in accomplishing the project’sgoals and objectives.

Inthe creation of a multimedia website, the main resources are skilledpersonnel in website designing and testing and experts in video andimage technologies (Papaioannou., et al., 2014). Other resourcesrequired include full computer systems to allow the accomplishment ofthe tasks in the implementation procedures. Table 1 below highlightsthe resources needed in the project implementation process.

Nature of Resource

Resource

Resource functions Description

Personnel

2 Web Designers

Working 8hrs a day for 100% of the project period.

Video Technologies Expert

Working 8hrs a day for 100% of the project period.

Image Technologies Expert

Working 8hrs a day for 100% of the project period.

Text Content Writer

Working 8hrs a day for 100% of the project period.

Website Analyst

Working 8hrs a day for 30% of the project period

Tester

Working 8hrs a day for 60% of the project period.

Project Manager

Working 6hrs a day for 50% of the project period.

Software

Final Cut Pro

For Video Editing

Adobe Photoshop

For Image/Photo editing

Table1: Project Resources

ProjectBudget

Havingidentified the resources of the project, it is necessary to allocateeach resource a budgetary estimate. This is necessary for resourceplanning and control of allocations in order to control or limitresource constraints. The project will be broken down intoimplementation phases. However, allocation of resources is not doneaccording to the phases but instead directly allocated to theresource entity. Table 2 below shows the budgetary estimate for theproject. The resource description used for resource personnelindicated in Table 1 above is used to calculate the estimates forthese resources.

Resource

Working Hours

Rate per Hour

Total Allocation

Personnel

2 Web Designers

960 hrs each

$70 each

$134,400

Video Technologies Expert

960hrs

$60

$57,600

Image Technologies Expert

960hrs

$60

$57,600

Text Content Writer

960hrs

$60

$57,600

Website Analyst

288hrs

$40

$11,520

Tester

576hrs

$60

$34,560

Project Manager

360hrs

$100

$36,000

Software

Final Cut Pro

$100

Adobe Photoshop

$60

Miscellaneous

$10,000

Project Totals

$399,440

Table2: Project Budget

Notably,there are not additional costs to be incurred by the project. Havingin place a team that handles the current blog operations, it isexpected that the team will be equipped with enough trainingregarding the website in the last 20 days of the project, which iscatered for in the initial resource allocations.

KeySuccess Criteria

Atthe completion of any project, it is important to assure thestakeholders investing or funding the project of the successcriteria. In order to gauge these successes, the project requiresmonitoring and evaluation of the end product of the project againstthe objectives of the project and the stakeholders’ expectations.As a result, it is significant to ensure strategic efforts and plansare in place to achieve the desired results of the objectives inorder to build reputation and attract funding trust in futureprojects. A successful project is gauged on the prospects to generatea positive outcome and positive return on investment (ROI) (Gido &ampClements, 2014). This section examines three major success criteriato be used in measuring the success of the developed multimediawebsite for Mamerte Foundation.

Firstly,the websites sole target is to use the technologies available in themultimedia website to attract charitable funding to sponsor theeducation of less privileged children. As a result, the integrationof multimedia technologies into the website solely aims to achievethis objective. As such, it is expected that the website will be ableto generate charity funds to support the foundation goals. Therefore,to evaluate this success, the foundation shall provide detailedreports after all academic terms detailing on the funds received andused in the education objectives of the foundation. As such, theability of the website to generate these funds shall be an effectivecriterion of evaluating the success of the project. Positive orimproved outcomes, in this case, would be a positive indicator on theROI of the project (Sutcliffe&amp Namoun, 2012).Most importantly, such a trend attracts more support fromstakeholders in future organization objectives (Kerzner, 2013).

Secondly,the levels of publicity of the website would be a success indicatorof the project. Ideally, websites are aimed at increasing publicaccess through the dissemination of information that would haveotherwise been difficult to get to the public (Ohta &amp Tamura,2014). The website is targeting to attract donations for educationcharity targets to reach out to the entire world through internetservices and encourage possible donations to a noble course. However,it would be a failure if such investments, as detailed in the budget,would be put into a project that fails to meet this publicitycriterion of a website. The system will, therefore, provide anindicator of publicity levels through which the websites access tothe public can be monitored to track the success in publicity.

Lastly,feedback responses from the public will be key in determining thesuccess (Kerzner, 2013). While the website may achieve all othergoals, it is significantly important to rely on public views andopinions regarding the operations of an organization (Sutcliffe&amp Namoun, 2012).This feedback may be positive or negative but whichever the case,prove vital in implementing changes and improvements for the successof the project. Most importantly, the majority of positive feedbackwill indicate the success of the website in achieving its overallgoals. The website shall, therefore, integrate a feedback channelthrough which the public is allowed to interact with the foundation’steam by sending feedback that shall also be presented to thestakeholders to vet the website’s success.

Conclusion

Thisproject proposal aims at creating a multimedia website that wouldbenefit the needy children to access education through attractingdonations. The website intends to use multimedia technologies toreach out to the public and emotionally appeal for donations to helpneedy children in Rwanda gain access to education. The proposaljustifies the need for such a system and provides detailed analysisof the importance of such a website in achieving Mamerte Foundation’sgoals.

ReferenceList

Arnove,R. F., Torres, C. A., &amp Franz, S. (Eds.). (2012). Comparativeeducation: The dialectic of the global and the local.Rowman &amp Littlefield Publishers.

Gido,J., &amp Clements, J. (2014). Successfulproject management.Cengage Learning.

Kerzner,H. R. (2013). Projectmanagement: a systems approach to planning, scheduling, and controlling.John Wiley &amp Sons.

LeCallet, P., &amp Niebur, E. (2013). Visual attention andapplications in multimedia technologies. Proceedingsof the IEEE,101(9),2058-2067.

Mamdani,M. (2014). Whenvictims become killers: Colonialism, nativism, and the genocide in Rwanda.Princeton University Press.

Ohta,Y., &amp Tamura, H. (2014). Mixedreality: Merging real and virtual worlds.Springer Publishing Company, Incorporated.

Papaioannou,E., Georgiadis, C. K., Assimakopoulos, C., &amp Manitsaris, A.(2014). Maximization of users experience in websites: estimatingthe optimum size of the multimedia content. ElectronicCommerce Research,14(1),87-109.

Sutcliffe,A., &amp Namoun, A. (2012). Predicting user attention in complex webpages. Behaviour &amp Information Technology,31(7),679-695.