Attitudes in Social Context

Attitudesin Social Context

Attitudesin Social Context

Attitudeand behavior are significant phenomena that are heavily interwoveninto the fabric of an individual`s daily life. More often, thebehavior of an individual tends to reflect his attitude and beliefsystems (Cushman&amp McPhee, 2013).That is to say that attitude bears a significant influence on how anindividual acts or behaves (Kim,2014).For example, a person who believes in sex after marriage may work outto remain a virgin till marriage. On the same note, it is oftenexpected that the behavior of a person will be consistent with theparticular attitude he holds. The Theory of Reasoned Action (TRA) canbe applied to explain the relationship between these phenomena. Itholds that the intention of a person`s behavior relies on theattitude he holds toward the behavior and the subjective norms(LaCaille,2013).It claims that if an individual intends to do a certain behavior thenthere are higher chances that he will engage in the behavior(LaCaille,2013).

Inreference to the TRA, it can be argued that the passage of civilrights laws and policies has significantly changed the attitudes ofAmerican citizens towards each other as well as their behavior. Priorto this, it can be presumed that white Americans held a negativeattitude towards integrated school and their neighbors. As a matterof fact, they could not support the integrated system, and they coulddescribe their neighbors as &quotall whites&quot. Their behaviorand subjective norms were more or less dictated by their attitude(LaCaille,2013). Nonetheless, the passage of the new laws shade more light on thesignificance of integrated schools and the adversity of describingothers as &quotall whites&quot. This caused the changes that arewitnessed in the white Americans.


Cushman,D. P., &amp McPhee, R. D. (Eds.). (2013). Message—Attitude—BehaviorRelationship: Theory, Methodology, and Application.Elsevier.

Kim,Y. J. (2014). The relationship between attitude, subjective norms,perceived behavioral control, intention and safer sexual behavior inthe experienced university students of sexual intercourse.

LaCaille,L. (2013). Theory of Reasoned Action. In Encyclopediaof Behavioral Medicine(pp. 1964-1967). Springer New York.