HOSPITALITY CAPSTONE ESSENTIAL QUESTIONS 6
HospitalityCapstone Essential Questions
Plan on how to market the convention and client’s events
Planning ahead of time having a successful communication strategy
Tell how you plan on running the event, including food and accommodations
Looking for venues
Knowing the number of the people attending
State how you will interact with the clients
Through knowing the brands
Setting the objective of the event clear
Describe how you plan on managing the employees
Having employees work on areas where they have skills
Working as a team
Analyze and explain how you will critique the success of the event
Through employees’ surveys
What are the pros and cons of hosting an event
Pros of hosting an event
Exchange of ideas through brainstorming
Pointing out mistakes
Boosting morale and productivity
Cons of hosting an event
Possibility of negative outcomes
Is there a process to follow before hosting an event
Preparation for the event
Looking for venue
Planning on food and accommodation
Allocation of resources
Managing the event
Assessing the success of the event
HospitalityCapstone Essential Questions
Whenin a scenario of a general manager of a convention center, there arequite a number of things that the manager has to put intoconsideration. Before launching an event, the general manager has tobe aware of the objective, spectators, learn and know the brand aswell as brainstorm the logistics and synchronize the methodologicalfeatures.
Professionalroles associated with the event and convention management areactually numerous (Jagels & Coltman, 2004). Convention and eventmanagers have professional roles of planning as well as executing theconvention through budgeting, communication strategies and marketing,logistics and other managerial roles. In this case, they have tostudy and acquire technical and organizational skills in many areas,such as budgeting, marketing, advertising, logistics and even lawspertaining licenses and risk management (Jagels & Coltman, 2004).
Conventionand event industry is impacted by various contemporary issues andtrends. Such issues and trends are environmental, technological andhuman resource. These three trends are impacting the conventionindustry through various complete systems integration. Systems forindoor, outdoor and ventilation systems are advanced to cater forchanges in weather conditions (Jagels & Coltman, 2004).
Foran event or a convention to be successful, there are main componentsthat an event manager has to put into consideration. First, one hasto be fully aware of the things that the firm or decision makers areexpecting. This helps to save energy as well as time. Having areliable team that comprises of persons with particular skills in aspecific field is a key component as well. A manager cannot execute asuccessful event on his/her own. Cost estimation, having enough timeto plan and checking out possible venues are some of the keycomponents for a successful event/convention.
Envoyanalyses, number of associates, visitor remark as well as employeesurveys are traditional ways of evaluating the success of an event.Financial aspects are as well ways of evaluating a conventionsuccess.
Hostingan event has a number of advantages. It enables the employees to workas a team and therefore interact with each other well. It is also anopportunity for people to interact and brainstorm. New ideas are bornfrom such events. The event has some disadvantages as well. It iscostly and takes huge amount of time to organize. There is also thepossibility of having negative outcomes from the event.
Anevent starts with planning which involves looking for the venue,inviting people and planning on accommodation and food. Managing theemployees who will run the event is the next step during the event.Assessment of the success of the event comes as the last step. Thismay also include recommendations for a future event.
Jagels,M., & Coltman, M. (2004). Hospitalitymanagement accounting(8th ed.). Hoboken, N.J.: J. Wiley.